SPEAKER: Colin Dowling
TIME: 3:40 pm — 4:15 pm
ROOM: El Dorado
It’s been my experience that many WordPress developers, designers, and agencies have little focus or time for sales. This is understandable – there is actual code or design work to be done! Keeping current clients happy takes priority! But finding new business is imperative not just for growth but, in many cases, for survival. And if new sales and marketing efforts are constantly taking a backseat to actually doing the work, eventually the string will run out.
This session is designed to teach anyone interested in generating income with WordPress how to get outsize returns on the time spent selling and marketing their work. How? By building a channel of partners, not referrers. With a partner channel in place, the top-of-the-sales-funnel can seemingly solve itself.
Whether you are working alone, have a partner or two, or are building a thriving dev shop the lessons here can apply to you: finding other people in the digital community to partner with can lead to an exponential increase in available opportunities without becoming a massive time sink. In just a few hours each week (sometimes less), anyone can build a hearty channel of mutually beneficial partnerships that keep the right kinds of new business coming in.