Ben is Lead Audience & Revenue Strategist at 10up, a full service digital agency focused on creating amazing web and content management experiences with a passionate team of 135+ full-time strategists, designers and engineers working around the globe.

Ben has over 10 years of experience as an entrepreneur, publisher and innovator, that make him well suited to 10up’s monetization, content conversion, and ad ops business. He led product development, analysis and iterative design processes, while overseeing all business operations at The Sacramento Press and AdGlue. Ben has consistently stepped over the edge to experiment with new models for creating healthy media ecosystems.

In 2008, Ben launched The Sacramento Press as a new breed of local publication dedicated to rethinking how media interacts with a local audience. In just a few years, his team built an army of over 1,500 volunteer community contributors. During this time, Ben built the first independent online local ad network (SLOAN) that generated hundreds of thousands of dollars for over 60 publishers. He was also a founding board member of the Local Independent Online News publishers (LION).

Ben will be speaking on Debugging the Website Money Maker.