In the era of Google AMP, Facebook Instant Articles, Apple News, mobile apps, Flipboard, and RESTful APIs, creating and distributing digital content is no longer just a conversation about a website.
From design to monetization, digital content creators need a strategy to thrive on the modern, multichannel web. That means that forward looking content management systems can no longer be thought of or marketed as “website makers” – template systems for spitting out content in HTML. The modern CMS must be the digital hub that enables distribution to the various channels where audiences are finding and consuming content, including new and different ways of making a “website,” sometimes outside of the CMS.
Part history, part philosophy, and part practical tips and tricks, this talk will walk through the evolution of web content distribution and consumption, help you sell and position WordPress as a future-proof platform built for where the web is going, and introduce plugins, tips, and tools to make sure your content reaches and engages the widest possible audience on today’s web.