Whether you’re an agency or freelancer trying to get more business, a blogger trying to increase traffic, or a theme or plugin developer that wants more sales, there is one thing you have to get right. This is the thing we all skip past because it’s hard. Because it challenges us to get outside of our comfort zone. And yet, Chris will lay out the strategy he’s used for doing it the whole time he’s been involved with WordPress. Peace, love and WordPress are all yours if you get this one thing right.