Leslie is passionate about sustainability, the farmer’s market, bicycling and great design. When not behind the computer working in WordPress or learning more code, you’ll often find her with a camera in hand taking close up images of nature and our abstract world.
After having her own business for 20 years supporting small business owners and non-profits as an accountant, Leslie shifted her focus and pivoted her work to support businesses online.
In 2009, Leslie discovered WordPress and now helps people clarify their message to build customized themes on the Genesis Framework merging the sweet spot between beautiful code and beautiful design to create a user-friendly site they love.
Her introduction to computers was in the early 80’s when she enrolled in her first computer programming class (yes, those IBM punch card days that often ran infinite loops after leaving out that darn semicolon). She swore off computers until she met the original Macintosh a few years later and got hooked on the infinite possibilities instead.
Accessing the internet by dial up while living in South Africa for four years, Leslie learned the importance of optimizing images for online. While internet access speeds have increased in many locations and the tools have changed, knowing how to optimize and name images is still a key component for SEO and creating a sustainable online presence today.
Leslie has volunteered in various capacities at WordCamps, meetups, non-profits and is on the leadership committee for SheSays Boulder whose mission is to up level women in digital.
- Session Title: How to Optimize Images for SEO
- Website: visionshiftdesign.com
- Twitter: @lesliestaller