![\"Sallie](\"https:\/\/2017.sacramento.wordcamp.org\/files\/2017\/05\/wcsac-sallie-goetsch.jpg\")
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wpfangirl.com<\/a> | @salliegoetsch<\/a><\/p>\n Sallie Goetsch (rhymes with \u2018sketch\u2019) has been online since 1985. She hand-coded her first HTML website in 1994. Since discovering WordPress in 2005, she hasn\u2019t looked back. Sallie\u2019s consultancy, WP Fangirl, places a strong emphasis on content strategy and building websites that serve the client\u2019s business goals. <\/p>\n Sallie has been organizer of the East Bay WordPress Meetup in Oakland, California, since 2009, and has presented there on topics ranging from podcasting to learning management systems to e-commerce to event management. She has also taught WordPress classes for Mediabistro, acted as Technical Reviewer for O\u2019Reilly\u2019s WordPress: The Missing Manual, and produced training videos for Peachpit Press. Sallie is a regular panelist on WP-Tonic Live and loves speaking at WordCamps.<\/p>\n <\/p>\n Building a Journalist-Friendly Online Pressroom with WordPress<\/p>\n I’ve been listening to the For Immediate Release business communications podcast since 2005 and learned a lot about PR and media relations. A few months ago one of the panelists brought up a recent survey of journalists that showed just how bad most company pressrooms are. And many of my clients (non-profit organizations, growing companies, speakers and authors) need online pressrooms. <\/p>\n I’d already built a few of these, but after hearing that episode and reading the survey, I dedicated myself to making my clients’ pressrooms journalist-friendly and including the kinds of things that modern journalists need, like photos, videos, and expert profiles, along with more traditional things like company press releases. <\/p>\n While there are lots of third-party services that provide online pressrooms (often combined with media monitoring and journalist contact information) for larger companies, I could only find two or three WordPress plugins, and those weren’t quite what I needed. So I started building my own using Advanced Custom Fields combined with custom post types and custom taxonomies. <\/p>\n It’s clear to me both that WordPress is a great tool for building online newsrooms, and that the SME and non-profit sector is sadly under-served in this area. That presents a great opportunity for developers, either to create custom solutions for their clients, or to start developing premium pressroom plugins.<\/p>\n I first heard about blogging on a teleseminar in January 2005. I logged into my hosting company’s cPanel and discovered b2. That was a bit confusing to me, so I started my first blog on Blogger. But I began to hear about WordPress from podcasters, and soon my hosting company made it available. By the middle of 2005, I was a convert. The more WP developed as a platform, the further I was drawn in. By 2007 I was building complete websites with WordPress, instead of just adding WordPress blogs to HTML sites.<\/p>\n I build WordPress websites for small businesses, non-profits, and individuals. A lot of what I do is custom theme development on the Genesis platform, but I’ve also done some e-commerce, built a podcast network website, and developed something of a specialty in customizing The Events Calendar. <\/p>\n I have several WP sites of my own, including a personal blog that’s occasionally popular and my WP Fangirl portfolio and blog site.<\/p>\n WordPress pretty much ate my life and became my career. I have been known to dream about it. I didn’t set out to become a WordPress consultant, but I just kept getting drawn further into it. The better I got to know it, the more I could do with it, and there are a lot of people out there who need good websites that they can manage themselves.<\/p>\n I’m usually either working, chauffeuring my husband around, or sick, so I don’t have a dedicated hobby. I do like to take photos, and I started walking regularly about a year ago. Having the camera with me helps motivate me to get out there and get a little exercise. <\/p>\n Anyone who watches the WP-Tonic panel knows about my two cats, who dominate my household and regularly upstage me in any video environment.<\/p>\n I haven’t eaten candy since 1990. I love sugar and carbs, but they don’t like me.<\/p>\n","protected":false},"excerpt":{"rendered":" Sallie Goetsch wpfangirl.com | @salliegoetsch Sallie Goetsch (rhymes with \u2018sketch\u2019) has been online since 1985. She hand-coded her first HTML website in 1994. Since discovering WordPress in 2005, she hasn\u2019t looked back. Sallie\u2019s consultancy, WP Fangirl, places a strong emphasis on content strategy and building websites that serve the client\u2019s business goals. Sallie has been … <\/p>\nWordCamp Session Title<\/h3>\n
Why Is This Important?<\/h3>\n
How Did You Discover WordPress?<\/h3>\n
How Do You Use WordPress?<\/h3>\n
How Has WordPress Impacted You?<\/h3>\n
What Do You Do When Not Working?<\/h3>\n
What Is Your Favorite Candy?<\/h3>\n