{"id":838,"date":"2017-06-12T14:34:25","date_gmt":"2017-06-12T21:34:25","guid":{"rendered":"https:\/\/2017.sacramento.wordcamp.org\/?post_type=wcb_session&#038;p=838"},"modified":"2017-06-12T15:32:14","modified_gmt":"2017-06-12T22:32:14","slug":"measure-transform-analytics","status":"publish","type":"wcb_session","link":"https:\/\/sacramento.wordcamp.org\/2017\/session\/measure-transform-analytics\/","title":{"rendered":"Measure: Transform Analytics"},"content":{"rendered":"<p>Learn how to transform Google Analytics data from vanity metrics to actionable insights. In this session, you&#8217;ll learn how to create a measurement plan to connect your goals to specific metrics. You&#8217;ll learn about useful tools to capture those metrics and how to build reports both in Google Analytics and Google Data Studio.<\/p>\n<p>If you want to improve your content strategy, boost your email capture, increase ad revenue or drive e-commerce, you must be able to measure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to transform Google Analytics data from vanity metrics to actionable insights. In this session, you&#8217;ll learn how to create a measurement plan to connect your goals to specific metrics. You&#8217;ll learn about useful tools to capture those metrics and how to build reports both in Google Analytics and Google Data Studio. If you &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sacramento.wordcamp.org\/2017\/session\/measure-transform-analytics\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Measure: Transform Analytics&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14145539,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1505603400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[837],"footnotes":""},"session_track":[161615],"session_category":[],"class_list":["post-838","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-b"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"September 16, 2017","time":"4:10 pm"},"session_speakers":[{"id":"837","slug":"ben-ilfeld","name":"Ben Ilfeld","link":"https:\/\/sacramento.wordcamp.org\/2017\/speaker\/ben-ilfeld\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sacramento.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sacramento.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sacramento.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/sacramento.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/838\/revisions"}],"predecessor-version":[{"id":2164,"href":"https:\/\/sacramento.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/838\/revisions\/2164"}],"speakers":[{"embeddable":true,"href":"https:\/\/sacramento.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/837"}],"author":[{"embeddable":true,"href":"https:\/\/sacramento.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/benilfeld"}],"wp:attachment":[{"href":"https:\/\/sacramento.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=838"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sacramento.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=838"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sacramento.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}