In today’s day and age, customers want to be able to make purchases when, where and how they want. For the WordPress developer, this means accommodating these demands for an omnichannel experience by ensuring transactions run seamlessly and support all payment types across all sales channels. In addition, the various departments within a business, particularly finance and sales, require a streamlined reporting process for recording and projecting business figures. The change of sales models from pay-per-product to subscriptions, the dependence on cloud computing storage and applications and the plethora of new, connected mobile devices have only increased the complexity presented to a developer to solve.
This session will provide WordPress developers with a guidebook on how to design and approach their modern-day business with a customer and payment-first approach while addressing the needs of tomorrow’s customer. With high processing fees and a multitude of plugins available, attendees will learn how to break through the noise by understanding the advantages and disadvantages of a payment facilitator that aggregates payments for distribution versus a full merchant account. In addition, the session will dive into the ins and outs of different transaction types used by merchants, including credit and debit cards, invoicing and wallets. Operationally, developers will learn how to utilize payment gateways, what integration methods to choose and how to support businesses in dealing with one-time payments, repeat customers and recurring payments.
Skill Level: Beginner/Intermediate