When launching any kind of website, there are simple strategies to implement that will help start out your SEO right and make your site look more established at the same time. This talk will cover four pieces of blog content that should be published before you launch and why they are important. It focuses specifically on how those components work for good SEO and how to use them as a blueprint for continued good practices.
Topics will include:
- Defining your target audience and developing a voice
- Selecting the right keywords
- Integrating keywords without sounding forced
- Using the Yoast SEO plugin to optimize your content
- What to do with the content once the site is launched
Attend this talk and you will leave with ideas and resources for types of blog posts that can easily be created and a checklist of items to complete in order set up content marketing before launching a website.
Skill Level: Beginner/Intermediate