Google Site Kit is Google’s official, first-party integration for WordPress—a plugin that securely brings the power of tools like Analytics (Marketing Platform), Lighthouse, Search Console, and AdSense right into WordPress: Site Kit not only offers a secure, first-party way to setup tools like analytics tracking, it adds actionable insights and data right inside WordPress.
My company—10up—partnered with Google to design and build Site Kit, starting in the Spring of 2018. This talk provides both a walkthrough of Site Kit and its features, and a high level, inside look at the technical and design challenges involved in making Site Kit a secure, reliable solution, that meets Google standards and material design language, all while feeling like a natural extension to WordPress and a developer-friendly solution for an open source community.