“If you build it, they will come” may work in the movies but in the highly competitive online space, it’s crucial to have a strategy in place that will drive success. Cue your most reliable supporting actor: Google Analytics.
In this session, we’ll discuss the metrics every site owner should care about, along with getting the most out of Google Analytics to track and analyze this data. Plus, for store owners, we’ll touch on specific sales metrics that will help boost revenue and drive customer engagement.
That’s not all! In addition to getting the right data in the right place, we’ll take a look at just what to do with it. From improving your content to adjusting the browsing experience, these metrics will shine a spotlight on the star of the show, your site.