{"id":1032,"date":"2019-07-02T14:01:32","date_gmt":"2019-07-02T21:01:32","guid":{"rendered":"https:\/\/2019.sacramento.wordcamp.org\/?post_type=wcb_session&#038;p=1032"},"modified":"2019-08-05T16:26:23","modified_gmt":"2019-08-05T23:26:23","slug":"website-metrics-that-matter","status":"publish","type":"wcb_session","link":"https:\/\/sacramento.wordcamp.org\/2019\/session\/website-metrics-that-matter\/","title":{"rendered":"Website Metrics That Matter"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>&#8220;If you build it, they will come&#8221;<\/em> may work in the movies but in the highly competitive online space, it&#8217;s crucial to have a strategy in place that will drive success. Cue your most reliable supporting actor: Google Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this session, we&#8217;ll discuss the metrics every site owner should care about, along with getting the most out of Google Analytics to track and analyze this data. Plus, for store owners, we&#8217;ll touch on specific sales metrics that will help boost revenue and drive customer engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s not all! In addition to getting the right data in the right place, we&#8217;ll take a look at just what to do with it. From improving your content to adjusting the browsing experience, these metrics will shine a spotlight on the star of the show, your site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;If you build it, they will come&#8221; may work in the movies but in the highly competitive online space, it&#8217;s crucial to have a strategy in place that will drive success. Cue your most reliable supporting actor: Google Analytics. In this session, we&#8217;ll discuss the metrics every site owner should care about, along with getting &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sacramento.wordcamp.org\/2019\/session\/website-metrics-that-matter\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Website Metrics That Matter&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3104311,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1569181200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[722],"footnotes":""},"session_track":[652306],"session_category":[],"class_list":["post-1032","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-beginner-track"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papmcK-gE","session_date_time":{"date":"September 22, 2019","time":"12:40 pm"},"session_speakers":[{"id":"722","slug":"tabitha-turton","name":"Tabitha Turton","link":"https:\/\/sacramento.wordcamp.org\/2019\/speaker\/tabitha-turton\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sacramento.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sacramento.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sacramento.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/sacramento.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1032\/revisions"}],"predecessor-version":[{"id":1033,"href":"https:\/\/sacramento.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1032\/revisions\/1033"}],"speakers":[{"embeddable":true,"href":"https:\/\/sacramento.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/722"}],"author":[{"embeddable":true,"href":"https:\/\/sacramento.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/kelekter"}],"wp:attachment":[{"href":"https:\/\/sacramento.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1032"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sacramento.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1032"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sacramento.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}