A blog post is not meant to be stand-alone content. It should prompt action and connect to an overall goal. Watch as business blogger Jen Miller shares tactics she uses to bring eyes to blog posts and build each post into a valuable piece of content. Jen will cover social promotion, newsletters, guest post connections and how to repurpose posts into page content, white papers, podcasts and even books! You’ll leave this session understanding the true value of blogging and have the question of, “Now, what?” answered.