Lisa has over 16 years of product management experience. Throughout her career she has specialized in driving product strategy and go-to-market implementation of new products. At Qualpay, as Director of Product Management, she leads the team in developing and driving a vertical market product strategy, focusing on e-commerce. At her previous positions, she was responsible for managing P&L, personnel, standards committees and regulations while also creating value-added payment gateway products, innovating product suites and executing plans at Voltage Security, Visa and Cybersource. Lisa has always subscribed to a hands-on approach that supports businesses and resellers by helping them understand payments and payments security from the ground up and which pitfalls to avoid.
We’re thrilled to have Lisa onboard as a speaker at WordCamp Sacramento 2018 asked a few questions to help you get to know more about her. Check out our mini interview with Lisa below:
What is the topic of your WordCamp talk?
How To Design An Omnichannel E-Commerce Site With Payment Processing
Why do you think this is important?
In today’s day and age, customers want to be able to make purchases when, where and how they want. For the WordPress developer, this means accommodating these demands for an omnichannel experience by ensuring transactions run seamlessly and support all payment types across all sales channels. In addition, the various departments within a business, particularly finance and sales, require a streamlined reporting process for recording and projecting business figures. The change of sales models from pay-per-product to subscriptions, the dependence on cloud computing storage and applications and the plethora of new, connected mobile devices have only increased the complexity presented to a developer to solve.
This session will provide WordPress developers with a guidebook on how to design and approach their modern-day business with a customer and payment-first approach while addressing the needs of tomorrow’s customer. With high processing fees and a multitude of plugins available, attendees will learn how to break through the noise by understanding the advantages and disadvantages of a payment facilitator that aggregates payments for distribution versus a full merchant account. In addition, the session will dive into the ins and outs of different transaction types used by merchants, including credit and debit cards, invoicing and wallets. Operationally, developers will learn how to utilize payment gateways, what integration methods to choose and how to support businesses in dealing with one-time payments, repeat customers and recurring payments.
What’s your WordPress origin story?
In 2017, while looking for a solution that offered a flexible and scalable environment, we happened to be at WooCommerce. There, we found that WordPress offered us that solution and we liked how flexible and easy it was to manage, as well as the support system it had to help users.
Additionally, after interacting with the WordPress community, we realized we shared similar core values. This drove us to build a relationship with WooCommerce with the goal of simplifying payment processing, while also offering tailored solutions to our customers and partners.
How has WordPress impacted your world?
While learning more about WordPress through attending WordCamp events, we realized how inclusive and supportive this community is. This pushed us to come up with a creative way to contribute back to the community and we started providing volunteer time at each event.
This was reflected in our business as well, as we looked for inspired ways to help our customers and partners. WordPress has opened so many doors for us as a company and on top of that, we’ve met so many amazing people through WordCamp events.
You can connect with Lisa further at:
@qualpay | @RemulakFrance | LinkedIn
Get Your Ticket ASAP!
WordCamp Sacramento 2018 sold out in 2015, 2016, and 2017, and we do expect it to sell out again. Be sure to get your WordCamp Tickets asap to secure you spot at this awesome event! Tickets are only $40 (thanks to our generous sponsors) and include:
- Two full days of Beginner Tracks, walking new users through how to use WordPress.
- Two mixed tracks of sessions on Saturday.
- Two mixed tracks of sessions on Sunday.
- A Happiness Bar — our version of a help desk, open throughout the event so you can get help with your site and get your questions answered.
- An opportunity to network with and meet sponsors, speakers, and other WordPress community members, including business owners, designers, developers, agency owners, bloggers, copywriters, freelancers, site owners, and more.
- Refreshing drinks throughout the entire event.
- A WordCamp Sacramento 2018 t-shirt.
- A catered lunch on Saturday.
- A networking reception Saturday immediately following the event.
- Snacks on Sunday.